Category Archives: Uncategorized

REDUCING GHGS, A CONSTANT CONCERN

Cascades (with it’s division Cascades Containerboard Packaging – Lithotech), is pleased that Cascade’s performance in respect of energy efficiency is superior to the North American industry average. Energy consumption is the biggest source of GHGs in North America. GHGs come … Continue reading

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Assuming A Leadership Role In Sustainable Use Of Resources

Cascades (with it’s division Cascades Containerboard Packaging – Lithotech), employ a number of strategies to minimize pollution and promote the sustainable use of resources. Actually, even before the responsible use of energy resources became a public  large-scale concern, Cascades had … Continue reading

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Because every drop counts

Cascades Containerboard Packaging – Lithotech (a Division of Cascades) takes pride that every day, Cascades is hard at work employing strategies to minimize pollution and promote the sustainable use of resources in an effort to mitigate climate change and protect the … Continue reading

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5 Points to Consider When Undergoing a Package Revitalization

Retail shoppers face multiple shelves of similar products daily. It is as confusing for them in choosing a product as it is challenging for a marketers brand to stand out and become top of mind. To break through the retail … Continue reading

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Investing in Cost-effective Package Design

Many people think that packaging is another necessary expense. However, your approach to package design should be viewed as an essential investment and not as an expense. Shoppers have more choice – in virtually every category – demanding the need … Continue reading

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Digital Printing on Corrugated: A Hole-In-One Marketing Solution

Corrugated has evolved from a traditional brown box used to transporting goods, into a hole-in-one packaging solution comprising product protection, an advertising platform and a multi-tasking retail merchandiser. While the use of corrugated for packaging has come of age, marketers … Continue reading

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The 4-B’s of Innovative Package Design

Brand owners cannot discount the importance of packaging in the marketplace, especially in the retail landscape. Packaging acts as the product’s container, communicator, advertiser and marketer. Because of the several roles packaging plays, it is important that your package design … Continue reading

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Gearing Your Brand for Innovative Packaging Design

More than containment, packaging plays a vital role in marketing your product. With so many brands vying for customer attention, your packaging communicates what kind of experience your product offers once it is purchased. Therefore, your packaging needs to more … Continue reading

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Getting Your Brand Ready for Point-of-Purchase

In the old days when television, radio and the newspaper were the primary source of advertising, the bigger brands only had access to a large group of people. This exposure has lead them to generate more sales, leaving their competitors … Continue reading

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Corrugated Packaging – The Answer to Every Packaging Needs From the Big Brands to Small Businesses

Corrugated come from a colourful history of being first used as a liner for hats way back in 1856 in England. Continue reading

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