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Brand owners cannot discount the importance of packaging in the marketplace, especially in the retail landscape. Packaging acts as the product’s container, communicator, advertiser and marketer. Because of the several roles packaging plays, it is important that your package design … Continue reading
More than containment, packaging plays a vital role in marketing your product. With so many brands vying for customer attention, your packaging communicates what kind of experience your product offers once it is purchased. Therefore, your packaging needs to more … Continue reading
In the old days when television, radio and the newspaper were the primary source of advertising, the bigger brands only had access to a large group of people. This exposure has lead them to generate more sales, leaving their competitors … Continue reading
Corrugated come from a colourful history of being first used as a liner for hats way back in 1856 in England. Continue reading
There are several packaging materials nowadays, but corrugated is truly the one-size-fits-all, super hero. Beyond its dull, brown and nondescript appearance is a packaging material that’s so flexible and versatile you can do almost anything with it.
More and more companies are gearing towards eco-friendly packaging, and for very good reasons. Also called sustainable packaging or green packaging, this method is geared towards reducing the amount and use of reusable and recyclable packaging materials.
The big world of packaging can easily lure you to create fun and imaginative packages to contain your goods. However, beyond the visual values these packages create, the right packaging should also consider sustainability, functionality, brand imaging, demographic appeal and … Continue reading
More than containment, packaging plays a vital role in marketing your product. With so many brands vying for customer attention, your packaging communicates what kind of experience your product offers once it is purchased.